As the founder of Itta Gutie, Juanita Gutierrez transforms everyday elements into compelling fashion narratives. Her independent label, proudly crafted in Colombia, explores the beauty of the ordinary through conceptual artistry and cultural storytelling.

Gutierrez’s latest collection, Colectivo, celebrates Latin America’s vibrant urban culture and draws inspiration from Colombian artist Antonio Caro. The collection pays tribute to the iconic colectivos — buses adorned with vivid colors, slogans, and art that serve as moving canvases for social commentary and urban expression.

Through Itta Gutie, Gutierrez reimagines these cultural symbols as wearable art, turning the ordinary into the extraordinary while honoring the creativity and spirit of her roots.