Fashion Week El Paseo™ 2017

2016 Statistics and Demographics

Noteworthy 2016 Fashion Week El Paseo™ facts:

  • 11th annual event took place over 8 days with 77+ ticketed or free events
  • 36 fashion designers, with 10 El Paseo Retailers featured in “El Paseo Rocks,” and over 206 models
  • 11,273 fashion enthusiasts attended
  • Attendees came from 50 states, including California, Washington, New York, Illinois, Oregon, and more
  • 44% of attendees were from out-of-market
  • 56% of attendees came from the Coachella Valley
  • 24% of attendees came to the area specifically for Fashion Week El Paseo
  • 52% of attendees are age 45-65, 13% are age 36-45, and 11% are age 26-35
  • 27% of attendees earn more than $200,000 annually
  • The economic impact to Greater Palm Springs Area: $2,761,885

 

Results of the 2016 Fashion Week El Paseo™ consumer survey:

  • 41% were first time attendees; 49% are repeat attendees
  • 84% of the respondents rated their experiences as excellent or very good
  • 91% of the respondents plan to attend in 2017
  • 77% would recommend Fashion Week El Paseo to a friend, family, or colleague
  • 83% made purchases in the El Paseo Shopping District

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