Fashion Week El Paseo™ 2017
Brands + Sponsors
We are proud to announce the 12th annual El Paseo Jewelers Fashion Week El Paseo™ to be held March 18-25, 2017. This event is organized and produced by Palm Springs Life, California’s Prestige Magazine, and takes place in the Fashion Week tents at The Gardens on El Paseo, located on the most exclusive shopping street in the city of Palm Desert.
Fashion Week El Paseo™ is the only consumer fashion week of its kind on the West Coast. It has grown from two simple evenings 11 years ago to the “place to be and be seen” during the height of the “season” in Greater Palm Springs.
Fashion Week El Paseo™ offers a week of runway fashion shows where designers offer an insider’s perspective on the latest trends. Consumers experience designer and couture runway fashion shows, special in-store events hosted by El Paseo merchants, pre-receptions, trunk shows, silent auctions, and more.
Fashion Week El Paseo™ is a unique marketing opportunity to showcase your company and brand to the full- and part-time residents of the Coachella Valley as well as visitors in an upscale and meaningful environment. The promotion of the event is built around an integrated program that incorporates print, radio, TV, internet, social media, and direct mail advertising, plus a robust local, regional, and national public relations effort.
Demographics and Attendees
The readers of Palm Springs Life, many of whom are attendees at Fashion Week El Paseo™, are an extremely coveted group of consumers.
- 66% live in the affluent enclaves of Southern California
- 34% live in luxury markets nationwide
- The average household income is $373,800
- Their average net worth is $3,040,000
- The average age of the attendees is 35–60
In 2016, we welcomed more than 11,000 attendees at Fashion Week El Paseo™.
Fashion Week El Paseo™ celebrates fashion and fun and focuses on giving back to the community, with ticket sales benefiting various local charities. In 2016, the following charities were supported, resulting in $56,700 of charitable donations:
- Desert Cancer Foundation
- Fashion Group International of Palm Springs and Desert Communities, Inc.
- Fashion Institute of Design and Merchandising
- GirlFriend Factor
- Humane Society of the Desert
- Junior League of Palm Springs Desert Communities
- Women Leaders Forum of the Coachella Valley
Sponsorship opportunities available at Fashion Week El Paseo™ are endless. We look forward to building a custom sponsorship for you to help meet your needs!!!!